Meet Youna Angevin-Castro
With almost 20 years of experience as a journalist, copywriter, PR professional and digital marketer under my belt, I’ve learned a trick or two about making words work, and I’d love the opportunity to share them with you.
But first, let me tell you a bit about myself…
Natural born geek
My natural curiosity for how things worked became apparent at the age of 8 when I pulled apart my sister’s calculator one weekend to understand how it functioned. By day I would soak up my teacher’s words, while my afternoons were filled with episodes of Simon Townsend’s Wonder World and The Curiosity Show, with The Goodies thrown in for good measure.
In my later years at high school, I was torn between studying medicine or journalism at University. But this scene from Steven Spielberg’s Jurassic Park changed all that and led me to study genetics at the University of Melbourne.
A thirst for knowledge and a flair with words
After graduating with a Bachelor of Arts & Science, I found myself drawn back to the idea of becoming a writer. It was while working in a marketing role at a university that I discovered my skill for writing about technical research in simple, accessible language, and my future path was set.
Over the last two decades, I have written about a multitude of topics – from the importance of bee flight patterns in almond production, to the effectiveness of pilates on managing back pain. The common thread is my passion for bringing the latest science facts – not fiction – to the people who need it.
I am also deeply committed to improving the quality of health communication. Sadly, a lot of the health information published on the Internet is misleading and dangerous, and it is my mission to encourage more businesses working in the health and wellness sector to use evidence-based research when communicating with their customers.
Let me help you
Need copy for your marketing brochure? A press release for your new product? A content marketing strategy for social media?
I’m here to help. Whether your goal is to inform, motivate, persuade or educate, I can help you speak to your target audience with confidence and authority.
Qualifications & Professional Memberships
- BA (Psych) / BSc (Genetics & Biochemistry)
- Grad Cert. PR
- Member of Australasian Medical Writers Association
- Member of Horticulture Media Association
- Member of Australian Science Communicators
- Member of MEAA Freelance Pro